Apparel
Shanghai Tang
Background

BRINGING CLASSIC HONG KONG STYLE TO THE WORLD

Tag has provided ongoing platform management services to Shanghai Tang, including technical support, digital marketing, customer service and fulfilment management for the leading global fashion retailer.

Shanghai Tang however faced challenges with their outdated CMS that hindered the flexibility the marketing team needed and lacked true mobile responsiveness. Seeking a modern and sophisticated overhaul the business turned to Tag to redesign the site, addressing mobile and flexibility issues, and integrating with Magento CMS. Additionally, the client required integrations with their ERP, loyalty points, Netsuite, multi-currency support, and migration of historical order data.

Solution

The redesign was meticulously crafted to express the elegance and sophistication of the Shanghai Tang brand and products using Magento CMS, ensuring a visually stunning and seamless experience. The site has full integration with third-party systems, while ensuring mobile responsiveness and giving greater flexibility for future marketing campaigns. Multi-currency support caters to the global market, and meticulous historical order data migration provided a seamless transition for customers. The result is an exceptionally elegant and technically advanced global fashion retail website, poised for sustained success.