The Peninsula Boutique, a leading global gourmet confectionery & gifts brand, selected Monimedia to design a charming interactive festive online campaign to promote and launch their limited edition Christmas gift collection.
The Peninsula Boutique desired an engaging digital campaign that provided customers with a personalised brand experience to celebrate the holiday season, create buzz on social media, support the launch of their newest Holiday collection, as well as leverage the campaign to acquire valuable customer data.
Monimedia created a customisable snow globe e-card campaign, in which customers chose from a series of Peninsula Boutique characters, or uploaded their own photo onto a custom character, to create their own personalised animated snow globe. Customers were then able to send the e-card via email or share to their social media accounts. As a result, The Peninsula Boutique was able to increase their customer database, as well as strengthen the brand’s reputation as a digital forerunner in the industry.
"Creating memorable brand connections through a festive interactive campaign."