New Balance

New Balance launches e-commerce site in Hong Kong and Singapore with MONI to create seamless shopping experience

New Balance is one of the world's leading sports and lifestyle brands with a presence in more than 120 markets. MONI has been appointed as a strategic partner to design, develop and manage online stores across Asia as part of the global DTC strategy.


MONI designed and implemented the New Balance online store using Magento 2 Enterprise Edition. Focused on delivering a seamless shopper experience, MONI provided a wide range of services including user experience and interface design, platform development and customization, and systems integration including omnichannel capabilities. Ongoing platform management services are also provided, including technical support, digital marketing, customer service, and fulfillment management.

Omnichannel integration with retail stores

E-commerce sites connect to retail channels and warehouses through Click & Collect. Integrated.

Do online shoppers pick up their online purchases at a retail store? , you can choose to have it delivered directly to your home. The returns process has also become omnichannel, with customers able to return items in-store or request collection at home.