Jack Wills, a British-based clothing brand, partnered with Monimedia to drive the brand’s online expansion throughout the Asia-Pacific with a new online store.
Using the Magento framework, Monimedia developed a brand new online store for Jack Wills featuring over 10,000 products. The site targeted 5 regions and was developed in 5 different languages. To offer a truly localised experience, each region’s site was tailored to its respective currency, price points, social networking and more.
Monimedia furthermore supported Jack Wills on its active online marketing and content update as a part of the overall digital experience. This involved optimization for search engines, seasonal promotions, unique campaigns, social media management and more to increase the brand’s customer engagement. After the launch, Jack Wills had a very successful year in Asia and continued to expand its business in the region.
"Expanding a British-based clothing brand into the Asia market through a localised e-commerce site."