Calvin Klein
Retail

Calvin Klein, an international fashion brand, selected Monimedia to adapt its global #MyCalvins campaign to the Asian market through an innovative, digital in-store experience.

Monimedia developed a unique in-store experience to increase customer engagement and allow consumers to connect with social media platforms within a network of stores, across 6 main APAC cities (Hong Kong, Beijing, Malaysia, Shanghai, Singapore & Taipei) for Calvin Klein’s 2016 Global Campaign in Asia. Monimedia designed, developed and implemented in-store easy-to-use interactive touchscreen photo booths with a unique user interface.

The all-in-one features included a CK brand awareness video playback, followed by the shoot & instantly print “selfie” feature. The photo booth engaged the customers in-store to click & share directly to their personal social media channels with the hashtag #mycalvins. The campaign resulted with active engagement and customers' data acquired across the region.

Project Name
Calvin Klein #MyCalvins Photobooth Campaign
Services
Digital Marketing Strategy & Planning
Content Distribution & Monitoring
Report & Analytics & Optimisation
Content Marketing Strategy & Planning
Content Creation & Production
Creative Campaign & Execution
Customer Journey Design
Customer Persona Design
Customer Research & Analysis
Graphical Interface Design
Interactive Design
Responsive Design
Usability Design
Visual Design
Wireframe & Workflow Design
Content Management System
Digital Experience Strategy
Interactive Applications & Systems
Mobile App Development
Mobile Experience Strategy
System Integration, Micro-Services & APIs
Testing and QA
Training & Support
UI & UX Design
Region
Hong Kong
China
Malaysia
Singapore
Taiwan