Calvin Klein, an international fashion brand, selected Monimedia to adapt its global #MyCalvins campaign to the Asian market through an innovative, digital in-store experience.
Monimedia developed a unique in-store experience to increase customer engagement and allow consumers to connect with social media platforms within a network of stores, across 6 main APAC cities (Hong Kong, Beijing, Malaysia, Shanghai, Singapore & Taipei) for Calvin Klein’s 2016 Global Campaign in Asia. Monimedia designed, developed and implemented in-store easy-to-use interactive touchscreen photo booths with a unique user interface.
The all-in-one features included a CK brand awareness video playback, followed by the shoot & instantly print “selfie” feature. The photo booth engaged the customers in-store to click & share directly to their personal social media channels with the hashtag #mycalvins. The campaign resulted with active engagement and customers' data acquired across the region.
"The campaign resulted in over 500 photos taken per day with over 20,000 customer data acquired."