Black Friday sales hit record-setting $6.2B, one third via the smartphone

Black Friday
26 Nov 2018

Consumers are busy spending and very busy tapping mobile devices for holiday shopping this year.

They're also more inclined to buy online and pick up in the store, according to Adobe Analytics data released following Black Friday and holiday weekend activity.

A record $6.22 billion was spent by end of Black Friday, a 23.6 percent spike over 2017, and this Black Friday was the first to see more than $2 billion of that spend made on smartphones, according to a press release.

In fact, this year’s Black Friday purchases via smartphones pummeled the current record ($1.4 billion) set on Cyber Monday 2017 and over one-third (33.5 percent) of online Black Friday sales were made on smartphones, compared to 29.1 percent on Black Friday last year.

Small Business Saturday sales also set records, with $400 million spent online — a 24.3 percent increase from last holiday season and Adobe predicts the final number will hit $3 billion.

In terms of where consumers were shopping, small retailers saw more action, noted the release.

This year also saw many retailers moving Black Friday sales to earlier in the holiday week and online prices, according to the release, on Thanksgiving were as low as on Black Friday. Thanksgiving is now the faster growing online shopping day, according to Adobe.

Adobe expects today's sales, for Cyber Monday 2018, to be the biggest online shopping day ever, hitting $7.8 billion in sales — a 17.6 percent spike over 2017.