Yotel, a global brand of tech-savvy hotels, chose Monimedia to support their social media marketing efforts through creative content, management and optimisation, throughout the launch of their newest hotel location in Singapore.
As this was Yotel's first location launch in Asia, Yotel looked to effectively increase its brand exposure on social media and search engines throughout targeted cities across Asia in preparation for the launch. Yotel needed assistance in managing consistent branding and content across multiple social media channels.
Monimedia developed and implemented a comprehensive social media strategy, across 8 different social media platforms, localised for over 10 different markets in Asia. Furthermore, Monimedia produced all creative and written content used across the platforms, as well as provided insight and analysis to further help the Yotel brand grow online.
"Connecting the millennial audience to a modern brand of tech-savvy hotels."