The Peninsula Boutique worked with Monimedia to launch an elegant and uniquely personalised interactive digital marketing campaign to support the launch of their newest product collection: Sakura in Bloom
The Peninsula Boutique aimed to provide their customers a unique, entertaining and personalised online campaign, ideal for sharing to social media to increase exposure of their newest gourmet collection. The campaign also aimed to gather invaluable customer data.
Monimedia helped to design and implement an online interactive "colouring-book" campaign allowing customers to choose from an extensive palette of colours and fill in templates with pre-defined areas. The experience was made responsive, available across all devices. The campaign successfully received over 1,000 entries within the first month of launch.
"An elegant interactive online campaign to support the launch of a brand new product line."