Intercontinental Singapore
Hospitality

Intercontinental Hotel Group, an international hotel brand, selected Monimedia to create a scalable and flexible e-commerce microsite to support their gift collection launches during major holidays and festivals, and ultimately increase sales and improve the customer shopping experience.

Year to year, Intercontinental Singapore celebrates 3 major festivals, Christmas, Chinese New Year, and the Mooncake Festive by producing a range of festive confectionery for sale and launching a range of festive promotions across their F&B outlets. Intercontinental Singapore needed an online platform to act as a hub for all promotional campaigns as well as online transactions for their products.

Monimedia chose Wordpress with a Woo Commerce module as the platform to drive their online store. With a simple-to-use product catalogue management, the client had the flexibility of re-using the festive site for different occasions. Monimedia continues to support the seasonal campaigns by designing a new festive site theme for each new festival. Overall, Monimedia was able to provide Intercontinental Singapore an all-in-one a solution to their operational and online retail needs, as well as provide customers with an improved online shopping experience.

Project Name
Intercontinental Festive
Services
Commerce UI & UX Design
Digital Commerce Strategy
Payment Solutions & Integration
Platform & Data Migration
Platform Customisation
Platform Development
Project Planning & Specifications
Technical Support & Maintenance
Third-Party System Integration
Digital Marketing Strategy & Planning
Social Media Channels Management
Report & Analytics & Optimisation
Content Marketing Strategy & Planning
Content Creation & Production
Search Engine Optimisation & Audit
Creative Campaign & Execution
Customer Journey Design
Customer Persona Design
Graphical Interface Design
Responsive Design
Usability Design
Visual Design
Wireframe & Workflow Design
Content Management System
Digital Experience Strategy
System Integration, Micro-Services & APIs
Testing and QA
Training & Support
UI & UX Design
Region
Singapore