Calvin Klein selected Monimedia to develop a vision for the Store of the Future and implement this vision through a series of digital and innovative luxury shopping experiences throughout their Asia-wide store rollout.
Calvin Klein sought to transform the way its customers shopped online and in-store by leveraging technology to provide a more personalised and consistent shopping experience across multiple channels. By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand.
Monimedia improved Calvin Klein's overall retail experience in Asia from an operational, marketing and customer experience standpoint. Using Magento 2.0, Monimedia developed a unified commerce platform to consolidate platforms, inventory, warehouses and more. Furthermore, Monimedia heightened the customer's experience with Calvin Klein across multiple channels, allowing customers to seamlessly shop and interact with the brand, both offline and online.
"By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand."