Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, “From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media,” which highlights how organizations in the region are tracking social media impact and correlating it to business priorities.
While 87% of Asia Pacific companies track and measure the effectiveness of social media against defined goals, only a quarter (26%) are tying efforts back to core business objectives.
Examining social media behaviors of marketers and digital specialists in the region, Hootsuite’s report highlights the opportunity to align success metrics to every stage of the customer journey—from awareness through to acquisition—in order to realize the full value of social media.
Key Findings
Enterprises that have made the necessary organizational shifts are already seeing the benefits of social data beyond marketing—
- 56% gained insights into their customers
- 55% experienced faster decision-making
- 42% identified new market opportunities
- 40% discovered unexpected risks